In 2017 websites became simpler and clearer in their design. And what about 2018? Is the design going to remain the same, or are there any tendencies to bring into your business right now?
Web designers and SEO specialists don’t stop talking about the importance of having a proper online platform when it comes to promoting your business online. Professional e-commerce and web developing companies, one of which is a Canadian service Influce try to deliver to the customers the difference between “pretty” and “proper” web design. If you have an attractive, colorful website, this doesn’t mean it is a responsive and effective one. If your business doesn’t move forward, the problem is not always about the products you sell, or the way you do it. Maybe the problem is in the way you present them?
Web Design Advice for 2018
What’s going to make a difference for your business in 2018? If you have already tried everything except web design changes to improve the conversions your website show, it is high time to take care of current trends in design. The key principle of a web design is to upgrade it each year. The customers are looking for something new and improved constantly. So, if you don’t keep up with the times, or don’t want to be a customer-oriented service, your business is probably going to fail.
Here are 7 must-do steps in web development and design to implement in 2018 for each business, which is eager to grow.
- Black background, which was popular in previous years, has slightly gone away. Adding a pop of color to the website is something rapidly growing in each industry and business. Crazy color combinations can do a fantastic job for your platform in 2018;
- A combination of video elements and the color change variations;
- Large bold font across the whole page with different textures together with the gradient in the background;
- A card in a layout design, which is used in a variety of ways with as much or as little space in between well as content;
- Inventive typography, which influences the eye-catchiness of the design in general;
- Asymmetric layouts are about going away from standard, proper forms and sizes, being more creative. Symmetry does not impress the customers anymore;
- Custom illustrations instead of stock images. Users are looking for authentic photographs, which are different from anything else on the net.
Remember, that the design should be always good for your targeted audience and your marketing, no matter which direction or industry your business is going to. The design is a very subjective topic. But as any other field on the market, it has its own more or less effective ideas, which are evenly good for every company and every website. And which web design trend are you going to watch for this year?
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